To be fair i don't really understand how its even possible for Sony to do big price promotions in the US this year, tariffs on countries in Asia are like 20-25 %, meaning Sony should be losing fairly big money on PS5 sales in the US at this price point. But maybe its a loss leader strategy at their part to lose money on hardware sales to get more people into the ecosystem. And they do have huge subscription revenue, huge third party sales, huge digital sales ratio and huge accessory sales, Nintendo has far fewer means to use that same loss leader strategy, because they have less avenues to recoup hardware losses.







