Don't make hankerchief calculations with the US Dollar price in mind.
A) Regional pricing is a thing. It's almost never a 1 to 1 conversion to local currencies, but more of the price marketing says they can get away with in a particular market.
B) Outside of salestax countries (e.g. US), the VAT countries have the tax included in the consumer facing price (e.g. 10% Japan, approx 20% Europe), that would need to be deducted from the consumer price. example a EUR70 game, needs to have the tax taken out to get to the revenue (70/120*100) of EUR58.33. This amount then needs to be deducted with any fees from digital storefront, or distributor/importer/retailer. And in the case of physical the costs of production, logistics and possible import tariffs to get to gross profit.
C) Needless to say, games usually do not stay the same price.
D) This gentleman is speaking about his experiences with EA. The EA model might be different than other publishers. E.g. I can imagine a pretty high degree on physical on sports games.
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