Idk, it doesn't sound right. Maybe it's because it comes from the perspective of a third party publisher and platform holders take a share from the sales of the game or maybe EA is just paying an absurd amount of money in marketing but having to make 4 times the budget even as an example sounds like an exaggeration. Also the way the guy is presenting his interview "that's why so many games are going multiplatform" makes it look even worst, if he is talking about Xbox we all know the real problem has always been GP not the game's budgets.
In the leaks of Insomniac the Ratchet RA numbers say the game was already making profit after just selling 2.7 million units with a budget of 81M. First party games don't need to pay a share but still for me this sounds like the Ubisoft guy saying people are playing fewer games just to justify the fact that Ubisoft isn't in the best place right now lol.
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