Sephiran said:
The reason i mentioned France is that estimates from Installbase forum is that Switch 2 will outsell Xbox Series lifetime sales in France in around 6 months. Xbox series is around 800k lifetime sales in France while Switch 2 seems to be trending towards 900K-1M sales in France this year. And even though Xbox is not the most popular in Europe it should be logically impossible for Switch 2 to outsell Xbox lifetime sales already in some European markets. The fact that PS5 is even stronger in Europe doesn't really detract from Switch 2 being a hit in Europe. |
I don't know if Xbox is important in France and that is quite a specific comparison. It was in the news about how French retailers were dropping the price of Switch 2 and this surely indicates over-supply of Switch 2 consoles so that retailers are worried about their build up of stock. Now I'll admit this doesn't necessarily mean its selling badly but it does mean it is selling under expectations surely. I don't think there is any mystery here, the market with the worst pricing is the market with reduced sales compared to other markets. Certainly the pricing of Switch 2 in the UK has put me off buying one and I don't feel it represents good value. I'll admit I did chew it over when Amazon had some returned models at £307 for a short time and had to resist as I really couldn't justify it, so its not like you can't get cheaper Switch 2s in the UK as it does seem to have a very high return rate perhaps because people were expecting more for the price point. I did see one review comment where the person didn't realise the Switch 2 had such short battery runtime. However I tend not to buy too early anyway and wait for more exclusive games to come out and hopefully hardware improvements. A conversion today of 50,000 yen is less than £250 uk pounds and ultimately all the Switch 2 consoles are coming out of China and Vietnam. Don't get me wrong though I'm not expecting parity with Japan as there is 10% more sales tax in the UK compared to Japan but a price of about £300 would be fair, maybe at a a stretch £320 but £370-380 I find unacceptable. There are so many discounted Switch 2 deals in the UK and we are heading for Black Friday so may improve too (or may not of course). It really does feel like Europe is paying the extra tariffs on the US for them. Nintendo seems to be sacrificing Europe to make sure it has a healthy start in the US its biggest market. I'm expecting Europe to underperform compared to the other 2 markets but totally accept we won't get the full picture until early 2026.








