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Microsoft - Xbox |OT| - View Post

G2ThaUNiT said:

Looks like in the Fall of 2023, Amy Hood put a 30% profit margin mandate on the Xbox division, which was RIGHT after the ABK merger was finalized.

Suddenly all the decision making that Xbox leadership makes sense. They’ve been given a practically impossible task. Hood must’ve seen that ABK once hit that margin and figured that everyone else could do it as well.

The end of subsidized hardware, the rise in gamepass prices, the multiplatform approach, all decisions that were needed for xbox to even attempt such a high target. You can't have these type of profit margins keeping your games exclusive to a 40-60m console platform who's hardware is sold at a loss.

Microsoft Loses Up to $200 on Every Xbox Console Sold | PCMag

Unfortunately I don't think we'll get great value for money hardware from MS again. I don't see them taking a loss on hardware sales ever again. Magnus is going to to be so expensive for price to performance compared to previous consoles.