G2ThaUNiT on 23 October 2025
Looks like in the Fall of 2023, Amy Hood put a 30% profit margin mandate on the Xbox division, which was RIGHT after the ABK merger was finalized.
Suddenly all the decision making that Xbox leadership makes sense. They’ve been given a practically impossible task. Hood must’ve seen that ABK once hit that margin and figured that everyone else could do it as well.
You called down the thunder, now reap the whirlwind
