They are a company that has been around for over one hundred years. For over one hundred years, they have been solely focused on providing entertainment to people of all ages. So, they know marketing very well. Nintendo has been able to create a niche for itself with it's games that have this kawaii aesthetic which gives it something else to shoot for besides the racing and shooting games that you see so often in the other two. And they found that there is a big market for this.
Nintendo has figured it all out. From strong 1st party games such as Mario whatever to DK, they have recurring stuff that they can use over and over again. It's like a never ending bag of tricks in a magician's hands.







