XBox Series S/X Getting Another Price Increase (Tarrifs)

[Chris Hu]

JRPGfan said:

Random_Matt said:

Bloomberg- Xbox Lost More Than $300 Million In COD Sales Across Xbox & PC

I had to look up what that was about. So Google to the rescue.


https://www.bloomberg.com/news/articles/2025-10-03/xbox-s-game-pass-hike-shows-cost-of-lost-call-of-duty-sales?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc1OTUyNzI0MywiZXhwIjoxNzYwMTMyMDQzLCJhcnRpY2xlSWQiOiJUM0lWRFNHUFFROVIwMCIsImJjb25uZWN0SWQiOiJGRUIzODlCNUI2ODI0RTY0QjY5MENEODE1RTBDREZGRCJ9.D1EObQzg2KlvqBoXPyEm5Yn-DznTYaVWC3okI5aX3AU&leadSource=uverify%20wall

"Xbox gave up more than $300 million in sales of Call of Duty on console and PCs last year, according to one of the former employees, who asked not to be identified discussing internal estimates.

“Game Pass hasn’t delivered the explosive growth Microsoft anticipated post-Activision, and they’ve realized their infrastructure costs don’t align with their pricing model,” said Joost Van Dreunen, founder of the video-game analytics firm Aldora."

^ They didn't lose over $300m+.

They left it on the table, because of Game pass. 
Ei. this is a estimation cost, of people playing it for free, that would otherwise have bought it.
They lost out of earning more revenue, last year at the release of Call of Duty.

The article is about why, CoD is not in premium tier anymore, and why Ultimate tier of Game pass went up in price.

Also this is under a thread about the hardware prices of the consoles.
We already have a thread about Game game price increases, that I think would fit better than here.

Exactly, just because a certain game gets played a lot on Game Pass does not mean that most people that played it on Game Pass would have bought the game if it was not on Game Pass.