You gotta respect Microsoft as a company really. In 6 years they've managed to get right into the console buisness, same goes for Sony. I'm not so impressed with all the corporate banter that both MS and Sony participate in these days...But I think thats more a problem of modern buisness than a shot at the actual companies themselves.
Prolly why Sega aren't in it anymore, they couldn't keep up with all the marketing and PR that was needed.
So yes I do respect them, how could you not? Every company is guilty of exploiting customers\dirty tricks - IMO that is a thing that SHOULD be respected, no company these days makes "honest" money.
Take those "innocent smoothies" you pay an absurd amount of money for, fresh fruit etc...Its all marketing nonsense and exploiting the customer...there is no "good company" anymore.
