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Wman1996 said:

I've long believed digital games should be $5-$10 cheaper at least than their physical counterparts. This rarely happens unless a game is a Limited Run physical release.
The sad thing is that I believe Nintendo would up physical games to $80 and $90 while keeping digital games $70 and $80 for the equivalent. So, who wins? Not the customer. The digital purchases would be the same price, and the physical games would go up in price, increasing Nintendo's profit and revenue.

Looking at how they’ve handled Amiibo prices in US versus EU, I think Nintendo does have an interest in not pricing out consumers TBH. Charging so much likely hurts their bottom line, as less casual consumers — a massive demographic for Nintendo — will be interesting in forking out so much money.