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coolbeans said:
Machiavellian said:

Can we really call that Fortnite-ification when games have done this type of thing for a long time.  Adding guess characters within games isn't something Fortnite started.

True, but it popularized it to the nth degree.  I still remember Soul Caliber II including Link with Gamecube along with Darth Vader and Yoda on Playstation and Xbox.  There have been scores of mainstream media cross-pollinations before, but Fortnite feels like the first one to make that central to its DNA *as* an IP (in my view).  Hell, some of its newer mechanics were literally reserved until the next new property - Marvel, Star Wars, etc. - were announced for its latest update.  

It feels like the first to fully capture Ready Player One's deluge of nerd cameos as central to the plot.

I think it feels more prevalent with Fortnite because it's one of those forever games and thus since it's free to play its whole model is trying to sell character skins cosmetics and season passes.