Sony will increase the ps5 price again.

[Hardstuck-Platinum]

Soundwave said:

Hardstuck-Platinum said:

The PlayStation division is more profitable now than it ever has been in history. They didn't need to do this, but sadly they could because there wasn't enough competition to stop them from doing so. To me, it feels like a lack of competition price hike rather than a necessary one. Happens in Europe a lot and Sony does it because they know they own Europe practically. 

Just because the division is profitable doesn't mean any company is going  to eat $50 out of their hardware margin. That's a significant loss in margin. 

Yeah companies were going to "eat" the tariff cost ... just like they ate the inflation cost from COVID ... nope. Average consumers will pay for it like they always do. 

You think it's a coincidence Sony did this after Xbox raised their prices to levels where practically no-one would but it anymore? Sony lost 4 billion dollars during the PS3 era. They lowered PS3 prices when they couldn't afford to, because they had to due to strong competition. They could easily eat the cost if they felt they have to, but clearly they don't have to. MS cares more about publishing than Xbox hardware, and Switch 2 can't run the big million seller titles as well as PS5 can. Borderlands 4 being only 30fps for example.