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They're competing for our attention. It is a press conference. The press will report back the most interesting things. Here is how we measure who "won."

Afterwards, we go to Google News and look at the list of E3 articles and compare all the headlines. Whichever company is mentioned in the most headlines got the most out of it.  It's an objective method and doesn't involve bickering fanboys.



Also, it will be Nintendo.

 

Again.