The Road to 160m+ for Nintendo Switch

[CourageTCD]

Fight-the-Streets said:

The price increase for the Switch models in the US and Canada is due to tariffs, but it nevertheless suggests why a price hike in year 9 can be seen as an indicator of a longer lifecycle:

1. Short Remaining Lifecycle = No ROI on Price Adjustment
   A price adjustment (including re-labeling, communication, margin adaptation, and repositioning) is cost-intensive and requires coordination.
   If Nintendo were planning to sell the system for only another 2 years, the effort wouldn't be worthwhile — especially if existing inventory could simply be sold off.
   In that case, it would make more sense to maintain pricing stability or offer discounts rather than raise prices.

2. A Higher Price Only Pays Off with Longer Availability
   A price hike only becomes profitable over a larger volume of units or a longer time frame.
   This supports the idea that Nintendo is calculating with a longer sales period for the Switch.

3. Signal to Retail and Investors
   A price increase is also a signal: "This product remains relevant."
   Retail partners only invest in advertising, shelf space, and promotion if they know the console will continue to be relevant for a longer time.

Hmmm interesting points! The Switch can only pass the 160M if it goes beyond March 2027 in my opinion