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Thinking about it some more, I think Starlink: Battle for Atlas may be a poster child for this; if it has released during the toys-to-life craze of 2011-2015 I could see it doing quite well, but releasing in 2018 as it did it was DOA.

Mario & Luigi: Bowser's Inside Story + Bowser Jr's Journey was also a case of being a game too late to the party, releasing exclusively on the 3DS nearly two years after the Switch came out, and ultimately contributed to Alphadream closing their doors.