I think they figure they can sell 100-120 million Playstations each generation without breaking much of a sweat, but game budgets are rising 3, 4 times.
The sales base is not rising 3 or 4 times with it. So they are seeking more revenue/profit from PC, and maybe XBox and Switch platforms, they can control the exclusivity period (6 months, 1 year, 2 year, whatever).
Sony is a media conglomerate that means when it comes to profit/yearly sales they want to keep revenue and margins growing in line with other such companies like Apple, Samsung, etc.
That's why their leadership isn't content with just staying as is, they're under more pressure because of the companies they are compared to (Apple, Microsoft, Samsung, etc.). When their sales growth/margins/revenue/net profit are not growing it puts more pressure on Sony's leadership to deliver better results.
Last edited by Soundwave - on 29 July 2025
