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It depends on which type of screen we will looking in 2035. 8k is already dead and 4k will be dead. The industry will think about something different. That's what always happened if the current technology is at its peak and when there's barely room for improvement. Maybe not even a flat screen which we know for the past 20 years. Probably some kind of flexible screen or holographic medium.

Maybe this is a bold prediction, but I think Microsoft will lead because of PC/Game Pass/Xbox with Steam. Nintendo will be fine with another portable device and Sony will be struggling to release games and selling consoles because of increasing development time and production costs.