I've seen the ad on TV 3 or 4 times now. I suspect they're going to keep airing it during March Madness. I hope the game doesn't suck.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.