Nintendo: for the GamePad over the Janky Joysticks of the past. Motion controls like Rumble Packs, HD Rumble and Populizing the Analog stick and 3D gaming and Portable gaming (GameBoy/Switch)
Sony: Populizing Twin Analog Sticks and 4 Shoulder buttons plus made Licensed Racing Games a thing, Share button.
Xbox: Built in Harddrive, Standardised Online Gaming, Achievement System, Digital gaming (Consoles) Xbox Live, and Populized Analoged Placement, Home Button.







