SONY LOSSES, especially PS3 – New & Improved Analysis - End Mar 2008

[bumidan]

Game FY Ending Mar 2008

Revenue: 12,842
Profit (Loss): (1,245)

PS2 Division (HW = 13.73 million, SW = 154 million)
Division profit equals $445(*) million

PSP Division (HW = 13.89 million, SW = 55.5 million)
With a profit of still $2(*) (same as last year) per PSP console, the division profit equals $139(*) million.

Key Sony Quote:
Loss reduced due to strong performance of PSP business

PS3 Division (HW = 9.24 million, SW = 57.9 million)

Key Sony Quotes:
Loss reduced due to cost reduction of PS3
Loss reduced due to increased PS3 software sales

With software still at $2(*) per unit, then PS3 software profits equal $116(*) million
PS3 hardware attributable LOSS equals $1.945 Billion OR approx. $210.50(*) per PS3 console.

Summary:
($445 million PS2 + $139 million PSP + $116 million PS3 software LESS $1.945 Billion PS3 hardware) = ($1,245) million = ACTUAL REPORTED SONY FIGURE


TOTAL PS3 HARDWARE, LAUNCH LOSSES = (546 million Mar 2006 + 2,648 million Mar 2007 + 1,945 million Mar 2008) = $5.139(*) Billion