I can't believe you are saying Sony hypes KZ2 like Molyneux hyped F1....did you read some of the crap he said in articles. I mean c'mon, F1 was supposed to be this crazy game where everything you did affected how you appeared and what type of person you were later in the game. When I first read about it I thought it was this amazing new game that couldn't possibly have been done before.
I would argue that it would be damn near impossible to hype something more than Molyneux hyped F1, and would involve telling people that your game will be a masterpiece upon release and cure cancer by the power of the cell.
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