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The Nintendo Entertainment System. The naming and the U.S. design, even calling the software "Game Paks," were deliberate decisions to distance the NES from the disastrous policies that led to the 1983 video game market crash in the United States and make video games seem more upscale than the single-screen video games, churned out licenses like E.T., and of course Mystique's tawdry "Swedish erotica" games (which were neither Swedish nor erotic, just complete trash.)