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JWeinCom said:

I briefly considered it, but then thought why would they want to jeapordize the ass load of money they're going to make on his retirement tour with ticket sales and merchandise. I thought that at this point Cena was just going to basically "play the hits". It's a pretty big swing they're taking here. 

I think its gonna be bigger than if he was still a face.

He can always get his redemption arc later in the year.