The Road to 160m+ for Nintendo Switch

[Fight-the-Streets]

super_etecoon said:

DekutheEvilClown said:

Actually if it was a currency conversion it would have went in the opposite direction. Euro and GBP price would have increased or USD would have decreased. The cuts only being in Euros and GBP when those currencies were losing value to the dollar is actually kinda weird thinking about it now. It might be that Nintendo realised how price sensitive those territories were going to be ahead of time, as its in Europe where PS5 sales really suffer due to the price and spike during any sale. 

From Verge:

“After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch – OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch,” says a Nintendo spokesperson in a statement to The Verge.

It isn't a price cut. At that time the EUR and GBP were strong compared to the USD. That's why they adjusted the price, no price cut. Of course, once you adjusted the price down you can't really adjust it back up if the said currencies become weaker again against the USD because marekting-wise it would be a very dumb move! Anyway, in the videogames industry the USD is always the only reference currency. Only if the price in USD goes down it will be a real price cut. Everything else in the world doesn't matter, they will always be only price adjustments.

Last edited by Fight-the-Streets - on 06 March 2025