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mike_intellivision said:
But would not that defeat the purpose of having third parties.

I think the biggest problem with some of these games may be the lack of ads or the mistargeting of ads.

Mike from Morgantown

 

 You pretty much said what I was going to say.

If third party companies want higher sales, they'll put a little more dedication behind their games, i.e. higher quality and stronger advertising campaigns.