What small little thing makes you go "Instant no buy for me" in an upcoming game?

[Majin-Tenshinhan]

My go-to thing that usually makes me tap out before release is when they say "we're making the new game for people who aren't fans of the franchise". I remember they said that about Tales of Arise for example and since I'm a fan of the franchise, they were outright telling me they don't want me to buy it so I didn't (in that particular case, them not having multiplayer which was a staple of the series was also a huge factor).

In general when they say they're making it for people who aren't fans, it makes me as a fan feel like they're deliberately trying to make me not like it, and I've been right about that in most cases, so...