What small little thing makes you go "Instant no buy for me" in an upcoming game?

[Norion]

One that comes to mind is Epic exclusivity since I'm kinda boycotting the Epic Games Store but at this point their exclusivity initiative has thankfully mostly died due to it not going as well as they hoped so I don't really get annoyed when I see their logo instead of Steam at the end of a trailer any more due to how rare that's become. The next Playdead game is gonna be exclusive to that though which is unfortunate but since it's gonna be published by Epic I can't complain too much and hopefully it's temporary like Touch Type Tale was despite the publishing.