Do you mean they should publish the games or they should make the games themselves? The reason certain games sell is not cause they are published by Nintendo but rather because they are made by Nintendo. And the reason games made by Nintendo sell well is not because it says developed by Nintendo on the box but rather cause of their quality.
Even when a Nintendo made game which is not of the highest quality sells well it is because people have come to expect a certain standard from Nintendo and have faith that they will enjoy the game. Just like many people have come to expect a certain level of crap when a Wii game is developed by Ubisoft and so they stay away.
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