How would you plan Switch 2's launch year to be the most successful?

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Go with the same strategy as Switch 1; a barrage of killer first party games throughout the year that clearly establish that this is a system with lots of games.

We've already seen Mario Kart; 3D Mario seems like a given as its been over 7 years since Odyssey, maybe Splatoon 4 or Xenoblade, a new IP, Prime 4, etc.