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Kyuu on 04 January 2025
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Esparadrapo said:
Kyuu said:

You're probably underestimating GTA6's effect. This game may sell every single Xbox and Playstation available for several months. Doubtful Sony will be able to produce enough consoles to meet demand too soon, so it's an opportunity for Microsoft to maximize sales and potentially sell every console they produce too.

If GTA6 is launched before October, both consoles might go up year over year. No one is ready for the demand levels of this game! Especially if the consoles get permanent pricecuts.

Sony has far more units in the channel than Microsoft because PS5 is selling over five times what Series does. That means that whatever demand is generated by GTA VI is going to be gobbled up by Sony and its channel capable of delivering 4 million units in a month worldwide. Microsoft can't even dream of that when it's doing 4 million units in a year.

Besides that, it's abundantly clear that Microsoft doesn't give a damn about selling consoles anymore or they would have put theirs on sale this BF and holidays so I don't think they are going to make any preparations for GTA VI when there's a risk that stock could remain unsold for many quarters.

GTA is about 7 times bigger now than it was before GTA5's launch. 4 million units a month isn't gonna be enough for a game capable of selling a lot more than Xbox and Playstation combined (remember it's not releasing on PC at launch, enhancing its console selling power). MS would be dumb not to take this opportunity. We also shouldn't rule out that they will win the marketing rights, but I don't think that's necessary.

GTA6 will be the most significant game launch in history and by a huge margin.

The reason MS stopped doing these kinds of deals is because the results were underwhelming and the PS5 dominated regardless. You can't sell what people just don't want, no many were hyped for the Series S. However Series X/S with GTA6 is something people are prepared to buy even if the console doesn't interest them much. When Sony struggled with stock, Series X/S was doing okay, decent enough to mislead people into thinking it was doing great and stealing mindshare. If PS5 keeps selling out, GTA fans will want an Xbox, and Xbox sales could explode for a few months.