Nintendo had a product that perfectly catered to people who wanted handheld videogames because it was cheap and had a really good battery life. Then Nintendo made the most genius console redesign of all time with the launch of the SP, making the GBA cool in addition to its other strengths.
Gamecube, by contrast, was everything the market of the early 2000s with its obsession with "dark and gritty" and "mature" hated. It was family-friendly with games like Mario and Wind Waker. It looked like a toy. Even its mature exclusives like Metroid Prime and Eternal Darkness could only reach a limited audience because they lacked the bombastic action of GTA and Halo. It wasn't until 2005 with Resident Evil 4 that the Cube finally got a big exclusive that actually catered to the gaming market of the time, and by then it was too late.
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