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JEMC said:

Now, the investors... I don't knwo what to say, to be honest. To me it's unthinkable to buy something I haven't done some research for, if only to see what I'm really buying. So, to know that there are "investors" that buy stocks from companies without knowing sh*t about them or the business segment they belong to, and then complain, is difficult to understand, much less have sympathy for them.

The (sad) reality is that investors care about these things even less than you imagine. Not only a lot of portfolios and daily exchanges are automated but there are more important metrics to be concerned about like ROIC, P/B, etc.

That's why it's so easy to dupe them with buzzwords like AI, crypto, NFT, curated graphs, or whatever else is going on at the moment.