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[JEMC]

haxxiy said:

JEMC said:

And the mobile market is bigger than both the console and PC market, maybe even combined. But no one says that publishers should put all their games on mobile or that they should stop releasing games on PC/Console. It doesn't make sense.

There's a market for everything, and what publishers should learn to do is manage their budgets and don't f*ck things up with their marketing campaigns which, in my opinion, are what have hurt Ubisoft the most, and not the kind of game they make.

I agree, but think about it from the point of view of an investor who does not have a deep knowledge or attachment to the market. All they see is a company making less money by the quarter in a stagnant or very slowly growing market.

If nothing were to change, would you put your money on that company hoping for a miracle turnaround or would you invest your money elsewhere? There are a lot of other businesses and bonds that will make you way more profit.

I wholeheartedly agree that something has to change in Ubisoft. With almost 19,000 employees (from Wikipedia), they should be more efficient and productive, but they can't seem to catch when things go out of control and act more quickly to fix that. Or to cancel the development of games that have gone for too long and everybody knows they won't be able to profit from them (Skull & Bones, Beyond Good & Evil 2 come to mind).

So yeah, things need to change at Ubisoft, not for investors, but to guarantee the survival of the company.

Now, the investors... I don't knwo what to say, to be honest. To me it's unthinkable to buy something I haven't done some research for, if only to see what I'm really buying. So, to know that there are "investors" that buy stocks from companies without knowing sh*t about them or the business segment they belong to, and then complain, is difficult to understand, much less have sympathy for them.