| JEMC said: And the mobile market is bigger than both the console and PC market, maybe even combined. But no one says that publishers should put all their games on mobile or that they should stop releasing games on PC/Console. It doesn't make sense. There's a market for everything, and what publishers should learn to do is manage their budgets and don't f*ck things up with their marketing campaigns which, in my opinion, are what have hurt Ubisoft the most, and not the kind of game they make. |
I agree, but think about it from the point of view of an investor who does not have a deep knowledge or attachment to the market. All they see is a company making less money by the quarter in a stagnant or very slowly growing market.
If nothing were to change, would you put your money on that company hoping for a miracle turnaround or would you invest your money elsewhere? There are a lot of other businesses and bonds that will make you way more profit.
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