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JEMC said:
Bofferbrauer2 said:

300€ will probably be too much, as the A750 can already be bought for as little as 220€ in some places, with the A770 just above the 300€ mark. I think 270-280€ will be needed as pricing in Europe to effectively compete with their own predecessors.

The board has replaced the engineer Gelsinger with the CFO and another guy from finance, exactly what Intel couldn't possibly need right now. I hope Gelsinger did bring enough changes for the better to right the Intel ship, otherwise they'll steer Intel Inside™ a bankruptcy. 

The problem is that we already know that ASRock and other cards will be priced at $270-280, and we know how tech companies do their change to Euros with the excuse that VAT is included. Therefore no, I don't think 300€ is too much.

The comparison with the A770 isn't exactly fair, as one card hasn't launched yet while the other has been available for two years and has had many price cuts. Older parts always have that advantage, be GPUs or CPUs. It's the better performance that sells new hardware, and the A770 was slower than a 4060, and held back with the launch drivers.

From PCGH.de they're awaiting prices of 289€ for the B580 and 219€ for the B570. Especially the latter seems like a banger of a price with pretty much zero competition in the price range, as the only "new" cards in it's price range are the RTX 3050 and the RX 6500 and RX 6600 while it's performance is probably more around the RX 6650XT or slightly below the RX 6700 10GB.