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PotentHerbs said:

I never believed TGA had a large impact on the gaming community until I seen a recent post from Chris Dring. FF7 Rebirth, Astro Bot, Metaphor, among other TGA nominees, have seen an astronomical boost week over week in Europe.

I'm sure Black Friday sales play a key part, but TGA is slowly becoming "the E3" of the modern gaming landscape in terms of viewership, despite how every show overstays its welcome by a few hours lol.

Yep.  It's no surprise that the event happens in early December.  It's all about falling right in that cozy post-Black Friday spot as a means of extra advertising for the holidays.