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The awful advertising focusing on the new controller and overly aimed at the casual market is what I think hurt the Wii U the most. The name also wasn't the best, but the Xbox One also had an awful name and sold decently well.

I do wonder how things would have turned out differently if the likes of Splatoon and Super Mario Maker were out at launch to show people how the Gamepad could be used. Nintendo Land was a decent use of the Gamepad for multiplayer, but New Super Mario Bros. U barely did anything with it.