PS5 Holiday Promotion has begun- PS5 digital at $379

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Geralt99 said:

G2ThaUNiT said:

That's an artificial $70 off though. Going from $399 to $449 for seemingly no reason only to put it on a holiday sale for $379 just a year later to make it seem like you're saving $70 is wild lol. Even came with a stand when it was $399. Reminds me of Prime Day Deals where they increase the price of a product to then "discount" it to make it look like the savings is bigger than what it actually is. 

True. But when your direct competitor (that trails in console sales by quite a margin even in the US) charges 450 for a digital series X, Why should you bother charging any lower? Being the market leader and all. 

To get more people in and faster. People buying software beats hardware sales exponentially over time. The more console that are in more hands means crazy high numbers of software being sold with a 30% cut for Sony. They're trying to have their cake and eat it too but IMO they are making a mistake by not eating cost or lowering the price on the console now that the tech onside is cheaper.