Again incredibly surprising. The industry seems to be turned on it's ahead with what is succeeding and what is failing. I assume the current economic situation is pushing gamers to research more and rely on reviews and aggregates and companies are having a harder time relying on a sale by brand power alone. I wonder how the microtrasaction market is doing, hopefully it's contracting and publishers will pivot back to making single player games that are actually finished, polished and feature complete.