In the case of Sega and Microsoft, I'd actually argue that, rather than a third console stumble, they actually had second console lucky flukes, and their third consoles were more reflective of their overall performance. The Genesis was definitely the outlier for Sega console sales. Only the Genesis made it past 10 million units sold. The 360 was, to a lesser degree, an outlier in sales for the Xbox line. In both cases, a lot of the reason for their success was because they were able to exploit blind spots in the positions of the market leaders. The Genesis had momentum going by the time the SNES launched a year later, and it didn't help that Nintendo messed up on the biggest third party game of 1993 (Mortal Kombat). The 360 likewise beat the PS3 to market by a year and took advantage of the relatively weak PS3 launch. In both cases, the momentum eventually swung back to the market leaders by the end of the generation thanks to the market leaders bringing out a lot of big guns (DKC, FF6, Super Metroid, The Last of Us) while the Genesis and 360 were fading away.
Last edited by SanAndreasX - on 16 October 2024
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