Nintendo Alarmo announced

[Leynos]

HoloDust said:

A smart man recently said: "Nintendo has repurposed itself as The IP Company."
I guess he was right, as usual when it comes to Nintendo.

Haven't they been that way since the 80s? They had Nintendo cereal. Cartoons. Toys. Movies from Super Mario to The Wizard. Branded electronics like cameras and such even in the 80s and 90s.