When Xbox360 had an install base was at around 8 million (USA) they claimed 10 million users were online at that point roughly they had around a 15 million install base World Wide. Which means roughly a 66% of their users were online.
I remember an editorial about it on this site - basically they ratioed that number to being. 1.6:1 between America and Other and well I'm not sure if Japan was counted into that picture. But I believe that ratio came from Microsoft claiming a majority of their online subscribers were Americans.
Of course I don't follow Microsoft's gaming section as much as I do their other facets so I'm speaking in speculation and just off the surface of my memory.
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