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Each option makes a good case

NES- 90%+ of the console market share and literally saved the gaming industry

Wii/DS- 255 million systems combined as well as over 1.8 billion in software sales combined

But I’ll have to go with the Switch era. The home console space was still young during the NES era where it was still “nerdy” to be a gamer and the NES didn’t sell as much as consoles do these days. The Wii/DS era, especially the Wii was a bit overly reliant on the casual market to where when sales fell, they really fell!

Whereas with the Switch, Nintendo found the perfect line between the casual market and the hardcore gaming community and its paid off. Nintendo has made more profit since the launch of the Switch in 2017 than they did from 1981-2016! Which is INSANE to think about! Nintendo is so massive they’re easily able to open theme parks and release billion dollar grossing movies. Nintendo is the biggest they’ve ever been. Especially with merchandising, which I imagine will only continue to grow. And I think that’s why Switch has been their most successful era.