JackHandy on 15 July 2024
Depends on whether success is defined via money or popularity. If it's popularity, it's hard to argue against the NES era. Most of the iconic IPs that they are still using to sell consoles today were born then. It had a PS2-like market share. Every kid on every block watched Mario cartoons, had Mario t-shirts, ate Nintendo-branded cereal and took their lunches to school inside Nintendo-branded lunch boxes etc. Nintendo was a pop-culture juggernaut that utterly dominated the world, far beyond gaming. So for me, that era is still unrivaled.
But I'm sure they're making more money now than they did back then, so from a stockholder's point of view, or even theirs, the Switch era might get nod.
