| Kyros said: it was very clear that profitability is now the main strategy for Sony SCE. Surprise! And you know what. They will lower the price anyway. If MS does a price-cut in the US, Sony will do the same, possibly a while later. Getting profitable is one thing, but having a good market share so developer start making the games that make the profit for SCE in 2009/2010/2011 is equally important. Besides an effective 100$ price cut since Nov. 2006 (40Gb and 20Gb SKU are pretty comparable) isn't exactly dislocating their arm. You don't follow the news very often, do you? That by-sentence was rather unnecessary. You are arguing pretty strongly on some investor guidance pamphlet that doesn't make any specific announcements on how they they try to achieve profitability. In the end we only have to wait 6 months. Doesn't have anything to do with wishful thinking either I have my PS3. There will simply be a price cut before christmas. That's a given. (And I can say that without following "the news"  . |
You're right about that sentence. I was about to delete it, but you already quoted it. Sorry for that, indeed not necessary at all.
However I still don't see you giving any arguments as to why they will cut the price and therefore lose even more then they already do.
The financial shipment forecast however holds firm evidence that unless the 10 million PS3's in this financial year won't be sold there is no need for them to do a pricecut. After all that is their desired sales figure for this year.
About your developer statement: you do realise that with a $100 pricecut Sony needs at least 10 3rd party games sold per PS3 to recover that pricecut?
Again: at this moment their strategy is about profitability. They want marketshare, but not at extra costs.
