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pavel1995 said:
Norion said:

Either the direct had no impact or it prevented it from dropping into the mid to low 30's this week. With June doing worse than May the whole May being the weakest month of sales in Japan thing has not really been the case the last few years so that conventional wisdom might not be true any more.

To be fair if you watched the direct you probably have a switch already 

It's not just watching it. It caused some positive buzz for Nintendo on social media so a lot of people who didn't watch it will have come across things about it and been reminded about the Switch.