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Bizwas said:

That brings me to an honest question: what should you now do as an individual consumer who has invested in the XBOX ecosystem but 100% disapproves what just has happened and the direction that takes XBOX in?

Capture Phil Spencer, place him in a Hunger Games-themed arena, and pit him against the angriest Xbox fanatics for 24 hours.  He'll get an equipment advantage and a head start, but the rest is on him to survive the gauntlet.