Switch Ships 141.32 Million Units as of March 2024

[Norion]

Phenomajp13 said:

Norion said:

Expecting it to remain flat for most of the year is ridiculous. It's guaranteed to consistently decline, especially when word of the successor coming out next year is gonna spread quickly now. Also considering that the OLED makes up most of the sales at this point combined with the growth of the amount of annual playing users slowing down a lot means that an increasingly large share of Switches being sold are going to existing owners and those people in particular will reconsider buying a Switch now or soon if they know that the successor isn't far off.

That's not guaranteed at all actually considering Japan and Others were up. I think this is why I believe we will see price cuts because only a price cut could stabilize the decline. Price cuts across the original and Oled are meant to find those late gen consumers and encourage those original Switch owners to upgrade to Oled. These people are not Switch 2 early adopters, so a successor announcement will not have any affect on them. These people are looking for cheaper prices/good deals. You must remember there will still be retailer deals, so a 299.99 Oled model will also see bundled software (deals) at the retail level. Just last month, we saw Switch get a boost in Japan due to deals on the Oled model. Discounts can definitely steady the decline, obviously no company wants to do them annually but this late in the gen would help set Switch up for its late stages of life (more affordable entry price) and help penetrate the market further seeking those late adopting consumers.

How it's doing in those regions is not even remotely enough to make up for the decline elsewhere and even with a price cut there will obviously be a portion of consumers who decide to refrain from getting a Switch this year if they know the successor is coming in 2025. Some people who already own a Switch won't bother with getting an OLED later this year or at the start of next year when they can get a much better upgrade if they just wait a bit longer, that's just basic logic. Same for how some who don't have one yet will decide to not bother and just wait a bit more.

Deals like that will help sure though it'll just reduce how big the decline is, not make it so it's flat for most quarters.