OneTime said:
Maybe, but Microsoft didn't need to pay $70bln (or whatever it was) to be a games publisher. They could have just hired some devs. At $70 a game, they need to sell a lot of games to make that money back... And although people say: "they bought the IP" or "the back catalogue", punters have already bought those games, so MS still need to make new games to sell... |
The value of now owning IPs like COD is so huge that I do think long term the purchase will be good for Microsoft. Gaming is a huge market and with Activision Blizzard they now have a firmly entrenched absolutely huge position in that market.