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curl-6 said:

Yeah it doesn't matter if you have the best hardware on the market, if you don't have the games to back it up, you'll struggle to sell.
Xbox Series has basically stalled in sales and is too far gone to salvage at this point, but Nintendo has proven multiple times that a generational reset can reverse a brand's fortunes. But that can only happen if they fix the underlying issues, like Switch did.
If they got into Xbox 5 with the same lacklustre first party output, it will flop.

As far as popularity, they can't possibly have a lackluster output now that they own ABK. They're comfortably the biggest publisher/developer in the market, and the odds are they will be acquiring more companies.

The problem is their exclusive strategy or lack thereof. People will gravitate towards PC or Playstation as long as they keep getting CoD, Diablo, TES, etc. Not even GamePass day 1 inclusion is gonna change that. Xbox just lacks identity.